The Digital Transformation of the Established Firm - An Integrative Approach

This course examines selected trends in digital transformation and the resulting opportunities and challenges.


Learn about the digitisation of corporate systems, and the way in which they present opportunities as well as challenges. You will discover how new systems provide appropriate support for staff, but also explore the dangers that new digital systems create. In some cases, they could completely replace activities fulfilled by employees today. This course will examine trends in digital transformation alongside the pros and cons that come from its further implementation and development.

Why choose this programme?

Select this programme if you want to:

  • Receive knowledge on the German, European, and international business landscapes
  • Learn in a multicultural environment
  • Study using methodology based on real cases
  • Develop your soft skills
  • Get career coaching
  • Study in English
  • Visit local companies
  • Enjoy leisure activities and excursions

Who is the course suitable for?

This programme is specifically designed for bachelor students and graduates interested in working abroad and discovering new cultures or looking to study a degree in Germany.

Programme objectives

  • Understand the influence of digitalisation on organisations
  • Consider real-world examples in which information communication technologies play an important role in problem solving and decision making
  • Understand current themes in the digital firm, e.g. data mining or the impact of automation on the job market
  • Improve German/English language proficiency
  • Understand German business and corporate culture

What will you learn

GISMA’s Summer and Winter School programme will allow students to gain an understanding of the German business landscape and ensures a broad and realistic impression of German life and culture.


GISMA’s Summer and Winter School runs over two weeks and includes two modules. Each module will be split into:

  • Two blocks of lectures, which include two study subjects with 12 contact hours each
  • German classes or Business English/Scientific Writing - 4 hours per week
  • 1-2 company visits per programme
  • 2-3 extracurricular activities per week
  • 2-3 free evenings per week

Contents:

  • Introduction: Digitizing Porters Value Chain
  • Definitions: IT vs. IoT, On Premise vs Software as a Service (SaaS), ...
  • Digital transformation in production: Google Glass and Augmented Reality (AR) in industrial production and logistics processes featuring examples of Samsung, John Deere and others.
  • The digital marketing process: marketing automation solutions compared: Marketo vs. IBM Marketing Cloud and IBM Watson Campaign Automation vs Adobe Marketing Cloud
  • Digital HR work: From recruitment to personnel management and travel cost compensation
  • Digital Finance: Cash Management Systems for SMEs

  • Bachelor students and graduates, minimum 18 years old
  • English proficiency:
    - TOEFL –77 (minimum of 22 in each band), computer-based: 240, paper-based: 587
    - IELTS – 6.5 (minimum of 6.0 in all areas)
    - Cambridge Proficiency Exam (CPE): B2, C1 C2 level
    - Pearson Test of English (PTE) – minimum of 63

Documents

  • Complete application form
  • Signed terms and conditions
  • Passport photo
  • Scanned passport copy
  • Copy of most recent degree/diploma certificate

 


To enter Germany for GISMA’s Summer and Winter School for just two weeks, students can apply for a tourist visa.

In general, to apply for a tourist visa, students will usually need to provide the following documents:

  • Letter of admission from GISMA Business School
  • Evidence of your financial means to sustain your stay in Germany
  • Proof of accommodation
  • Proof of health insurance

By law, students are obligated to have health insurance in Germany. Thus, students will need to obtain private medical insurance for their complete stay in Germany.

 

For more up to date information, check here.


Career statistics you need to know

 

 

Germany has the 2nd best unemployment rate in the EU, at 3,4%*

 

 

Berlin was voted 7th best city in the world for students living by Top Universities

 

 

4th Best Graduate starting salary at £40,650**
in Europe, with a growing economy

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Key facts


  • Full-time
  • Hannover, Germany
  • Two weeks
  • TBC
  • per course

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40+


Study with over 40 nationalities across the globe 

2nd best


Germany has the 2nd best unemployment rate in the EU, at 3.4%*

*Statista 

4th best


Germany has the 4th best graduate starting salary at £40,650** in Europe, with a growing economy

**Business Insider 

Top location


Germany is the most popular option for international students looking to study in Europe according to ICEF monitor