MSc Social Media and Influencer Marketing
This cutting-edge and globally focused social media degree will equip you with the expertise you need to succeed in Germany and worldwide.
ENQUIRE NOWLevel Up Your Skills
In today’s fast-paced digital world, making an impact calls for more than just enthusiasm. You need the right training and insight. Our MSc in Social Media and Influencer Marketing is designed to give you the strategic mindset and up-to-date knowledge essential for thriving in this dynamic sector. By combining theory with practical application, you will gain the skills to excel in leadership roles, innovative start-up ventures, or high-profile brand collaborations across various industries.
You will deepen your understanding of influencer marketing, content creation, and data analytics by tackling real-world challenges. This comprehensive approach ensures you are fully prepared to stand out and create tangible value for any organisation looking to grow its online presence.
Key Skills Developed
Influencer Marketing Strategy
Data-Driven Marketing Insights
Community Engagement and Social Listening
Project Management for Digital Campaigns
Innovation and Sustainability in Online Promotion
Analytical Thinking and Decision-Making
Who is this Programme For?
If you are looking to build an exciting and impactful career in digital marketing, this programme is ideal for you. As a graduate of the MSc Social Media and Influencer Marketing programme, you will be in high demand among digital agencies, multinational brands, and consultancy firms. You will possess in-depth expertise in identifying and engaging online audiences, creating viral marketing campaigns, and leveraging analytical tools to guide strategic decisions.
How Will You Study?
Gisma University of Applied Sciences supports flexible and individual learning by applying a systematic hybrid learning scheme. You will spend part of your lectures in class at our Potsdam campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.
Accreditations
The degree programme has been awarded the quality seal of the Accreditation Council Foundation. The Accreditation Council Foundation is a joint institution of the federal states of Germany for quality assurance in study and teaching at German universities.
Gisma University of Applied Sciences is state recognised. It also benefits from AMBA accreditation, which was awarded for the Global MBA. The prestigious AMBA accreditation represents innovation and excellence in education.
Location:
Potsdam, near Berlin
Credits / Duration:
Standard Track: 120 ECTS (24 months)
Eligibility-Based Track: 60 or 90 ECTS (12 or 18 months)
Intakes:
Jan, Apr, Jul, Oct
Tuition Fee:
€ from 13,000 per year
From Foundations to Future: Your Social Media and Influencer Marketing Journey
This course is available to study over a standard period of one year. If you have the relevant academic or professional experience, you could be eligible for admission into the programme, tailored to complete within this timeframe. Talk to our programme consultants to find out whether this is the case for you.
The programme is modularised, meaning each module is assigned a fixed number of credit points and concludes with an examination. This programme consists of 60, 90, or 120 ECTS credits, depending on the track and your eligibility. The standard track spans 24 months (120 ECTS), while the credit-based track can be completed in 12 or 18 months (60 or 90 ECTS), based on prior academic credits, qualifications, or work experience.
A key feature of the 120 ECTS track is the Mobility Window (20 ECTS), which provides an opportunity to gain international experience through exchange programmes at partner universities or practical placements in relevant industries, NGOs, or governmental bodies. This immersive experience enhances intercultural competencies, global awareness, and the practical application of academic knowledge in professional settings.
Take the next step in your international business career with our focused and streamlined programme, ideal for those seeking to enhance their expertise in a condensed timeframe.
Modules
Your chosen track (60, 90, or 120 ECTS) will determine the specific modules you undertake. All modules are designed to equip you with both foundational theory and practical skills in creative entrepreneurship, growth strategies, and project management.
60 ECTS Track (1 Year)
- Influencer Marketing and Brand Partnerships (10 ECTS)
- Digital Marketing & Analytics (5 ECTS)
- Content Strategy and Creation (10 ECTS)
- Research Methods and Scientific Work (5 ECTS)
- Strategic Social Media ROI (10 ECTS)
- Customer Experience Design (5 ECTS)
- Thesis (15 ECTS)
- Digital Competencies (0 ECTS)
90 ECTS Track (1.5 Years)
- Influencer Marketing and Brand Partnerships (10 ECTS)
- Digital Marketing & Analytics (5 ECTS)
- Content Strategy and Creation (10 ECTS)
- Research Methods and Scientific Work (5 ECTS)
- Strategic Social Media ROI (10 ECTS)
- Customer Experience Design (5 ECTS)
- Social Media Community Management and Social Listening (10 ECTS)
- Research Seminar (5 ECTS)
- International Marketing (5 ECTS)
- Thesis (25 ECTS)
- Digital Competencies (0 ECTS)
120 ECTS Track (2 Years)
- Influencer Marketing and Brand Partnerships (10 ECTS)
- Digital Marketing & Analytics (5 ECTS)
- Content Strategy and Creation (10 ECTS)
- Research Methods and Scientific Work (5 ECTS)
- Strategic Social Media ROI (10 ECTS)
- Customer Experience Design (5 ECTS)
- Social Media Community Management and Social Listening (10 ECTS)
- Research Seminar (5 ECTS)
- Elective (5 ECTS)
- International Marketing (5 ECTS)
- Mobility Window (20 ECTS)
- Digital Competencies (5 ECTS)
- Thesis (25 ECTS)
Your Future Career
As a graduate of the MSc Social Media and Influencer Marketing programme, you will have the theory and practical skills to excel in a rapidly evolving digital landscape. These capabilities will help you pursue roles such as influencer marketing manager, social media strategist, content marketing consultant, and beyond.
Potential graduate opportunities: Influencer Marketing Manager, Digital Content Strategist, Brand Partnership Specialist, Social Media Community Manager, Marketing Analyst (Digital Focus), Online Engagement Consultant
At Gisma, our dedicated Career Centre is here to support you with tailored advice on CV building, interview preparation, and job hunting, ensuring you have everything you need to make your mark in the vibrant field of social media and influencer marketing.
Our Potsdam Campus
An innovative campus, nestled amidst scenic beauty and iconic palaces
Hear From One of Your Future Professors
Studying is a unique time in one’s life and I believe that it should be as diverse as possible. When teaching at Gisma I bring my personal experiences with me: Lectures are geared toward interactive content with a variety of activities and are always connected to practical examples and outcomes. My objective is that you can take something with you for your life and your career out of the modules. They should be sometimes challenging, yet fun, but always feel beneficial in multiple ways for you. And, on a side note: I really think that the direct contact of students with faculty and staff at Gisma is quite unique. Open and direct communication is key here!
Prof. Dr. Peter Konhäusner
Professor of Digital Entrepreneurship
Fees & Admissions
Entry Requirements
- Bachelor’s degree in a relevant discipline
- English proficiency: B2 (IELTS 6.0 overall, no less than 5.5 in any component) or equivalent scores in TOEFL iBT, Pearson PTE or Duolingo. Gisma also offers an English test free of charge.
Tuition Fees
We offer a range of savings and funding options for our programmes. Fees will vary depending on your applicant status:
- Germany/EU applicants
- Ex-pat applicants
- International applicants
For a full breakdown of all our fees, visit our Fees and Funding page.
How To Apply
Learn about the application process at Gisma University of Applied Sciences! We’ve streamlined the application steps to ensure a smooth journey into our diverse academic community.
Visit our how to apply page below.
Pre-Master’s
A solid undergraduate background in a field relevant to our Master’s programmes is usually required for admission onto our various Master’s programmes. However, many prospective students find that their Bachelor’s degree does not meet the necessary admission criteria. In accordance with German educational standards, these candidates can complete a bridging semester of 30 ECTS, referred to as our “Premasters programme”, to establish familiarity with concepts and skills necessary to do well in their intended Master’s programme. Regardless of your Bachelor’s degree field, we will prepare you for success in your chosen Masters programme!
Learn From The Very Best in The Field
You can be confident that you will be learning from some of the most accomplished and industry-respected professionals. Our professors at Gisma University of Applied Sciences are experts in their respective fields, with a wealth of experience and knowledge. They have come from and worked with some of the world’s largest and most prestigious companies, including Amazon, United Nations, Harvard, 2020 Tokyo Olympic Games, KPMG, Boston Consulting Group, IBM, and Allianz.
Thrive in the Digital Age: Gisma Partners with SAP
Gisma is a proud member of the prestigious SAP University Alliances program, offering unparalleled opportunities for our students and staff. This exclusive partnership provides access to SAP’s academic materials, internships, and graduate programs. Our students benefit from open access to SAP training, certifications, and exciting workshops on cutting-edge topics. With the support of SAP experts, we equip our students for success in the digital economy. Join us to thrive in the world of endless possibilities.
Gisma Alumni Survey
At Gisma University of Applied Sciences, we empower our students to launch successful careers. We go beyond education, providing the skills and experience they need to thrive in the professional world. Our graduates are job-ready and make a lasting impact, with many landing positions at top companies. Alumni Survey (2022)
93%
of our students found employment six months after graduation
88%
of our Gisma students secure a job before graduation
66%
of graduates hold managerial positions in leading organisations
77%
of our graduates enjoy a salary ranging from €55k to €60k
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